Can You Turn Off Comments on Facebook Ads? (2025 Guide for Brands)

Wondering if you can turn off comments on Facebook ads? You’re not alone. As brands face spam, hate speech, and competitor sabotage in ad comments, managing what users post beneath your ads has become essential—not optional.

While Facebook doesn’t allow you to completely disable comments, there are smart ways to hide, filter, or auto-moderate them. In this guide, we’ll show you step-by-step how to take control using Facebook’s built-in tools and advanced solutions like Commentify—so you can protect your brand and boost ad performance.

Can You Turn Off Comments on Facebook Ads?

The short answer? No—you can’t completely turn off comments on Facebook ads. Unlike organic posts where some comment restrictions exist, Facebook doesn’t currently offer a “disable comments” toggle for paid advertisements.

This means that once your ad goes live, any user can comment on it, unless you take action to manage or filter those comments manually or with the help of moderation tools.

That said, you still have several effective options to control what appears under your ads:

• You can manually hide or delete individual comments.
• You can automatically filter comments by setting up a keyword blacklist in your Page settings.
• Or, you can use advanced tools like Commentify to automatically detect and hide spam, hate speech, or off-topic replies using AI-powered sentiment analysis.

Why This Matters

Unfiltered comments can derail your ad’s message, lower your CTR, and even damage your brand reputation. That’s why brands and agencies often ask:

“Can a business disable Facebook comments altogether?” While not possible in the strictest sense, combining keyword filters and AI moderation tools can achieve a similar effect—cleaning up your comment section without silencing genuine engagement.

In the next sections, we’ll walk you through all the methods available to hide, limit, or auto-manage comments on Facebook ads, step by step.

How to Hide or Limit Comments on Facebook Ads

Although Facebook doesn’t let you turn off ad comments entirely, there are several effective ways to hide or limit comments on Facebook ads—both manually and automatically. Below are three reliable strategies used by marketers and brands to reduce spam, protect reputation, and keep ad engagement clean and on-topic.

✅ Option 1: Manually Hide or Delete Individual Comments

If your ad is receiving just a few unwanted comments, you can manually hide them one by one.

Steps to hide a comment:

1. Go to your Facebook Ads Manager.
2. Find the ad and click “Preview” → “Facebook post with comments.”
3. Hover over the comment you want to hide.
4. Click the three dots (⋯) and select “Hide comment.”

🔍 Hidden comments will still be visible to the commenter and their friends, but not to the public.

This method is time-consuming but works for small campaigns or isolated situations.

✅ Option 2: Automatically Filter Comments Using Keywords

Facebook offers a built-in keyword filter that hides any comment containing specific words or phrases.

How to enable it:

1. Go to your Facebook Page.
2. Click Settings → Privacy or Moderation.
3. Under Comment Moderation, enter a list of keywords, phrases, or emojis you want to block.

💡 Pro tip: Add common spam terms like “DM me,” “cashapp,” “fake,” or even certain emojis like 💰, 💯, or 🔞.

This feature is helpful but has limitations:

• It only hides exact matches.
• It doesn’t catch sarcastic or nuanced negative comments.
• No sentiment detection is involved.

✅ Option 3: Use AI Tools Like Commentify to Auto-Moderate Comments

For businesses running larger campaigns, using automated comment moderation tools like Commentify provides the most scalable and efficient solution.

With Commentify, you can:

• Automatically detect and hide negative or toxic comments using AI-powered sentiment analysis.
• Set up keyword lists that auto-update based on comment trends.
• View all engagement in one dashboard across Facebook & Instagram ads.
• Get real-time alerts on comments requiring manual review.

⏱️ Commentify helps save hours of manual moderation time and ensures brand safety at scale.

✅ Bonus: Limit Who Sees Your Ads (Audience Filters)

Another way to indirectly limit comment exposure is by tightening your audience targeting:

• Use custom audiences to avoid controversial segments.
• Exclude regions known for spam or bot traffic.
• Limit placement to Facebook News Feed only, where comment quality is usually higher.

You can’t fully turn off comments—but with the right tools and filters, you can control what shows up under your ads. For maximum efficiency and brand protection, combining Facebook’s built-in filters with Commentify’s smart moderation gives you full comment control—without silencing real customers.

When Should You Turn Off or Hide Comments on Facebook Ads?

Not every Facebook ad needs comment moderation—but some situations demand it. Knowing when to hide or limit comments on your Facebook ads can protect your brand, reduce customer confusion, and prevent wasted ad spend.

Here are the most common scenarios when businesses should take action to manage or restrict comments:

✅ 1. You're Running Ads in a Controversial or Sensitive Category

If you're advertising products or messages related to:

• Politics or social issues
• Health and wellness (e.g. supplements, treatments)
• Gender, diversity, or inclusion topics

You may attract strong opinions—both supportive and hostile. In these cases, hiding inflammatory or off-topic comments is essential to keep your ad space focused and non-divisive.

✅ 2. You’re Launching a New Product or Brand

New brands often face scrutiny. Trolls, competitors, or skeptical users may hijack your comment section with:

• “This looks fake.”
• “Another scam?”
• “Has anyone tried this?”

By proactively setting up keyword filters or using tools like Commentify, you can automatically hide negative buzzwords and maintain a polished first impression.

✅ 3. You're Experiencing Spam or Bot Attacks

When ads go viral or scale up, spam comments often follow:

• “DM me for more info”
• Crypto scams or phishing links
• Fake giveaways or promo codes

If left unchecked, this damages your credibility and drives real customers away. This is the perfect time to enable automated comment moderation.

✅ 4. You're Targeting Broad, Untested Audiences

If you’re running a top-of-funnel awareness campaign, you may be reaching people unfamiliar with your brand—or worse, people not interested.

This can lead to mocking, irrelevant, or sarcastic replies. To protect your message, it's smart to limit or filter comments until engagement becomes more qualified.

✅ 5. You Lack the Resources to Monitor Comments in Real Time

If you’re managing multiple campaigns and don’t have a dedicated community manager, letting comments run wild can backfire.

Instead of leaving the comment section unattended:

• Use Commentify to automatically detect negative sentiment.
• Set up filters once and let the system moderate for you.

💡 Comment sections are valuable—but only when they’re clean, relevant, and safe.

There’s no universal rule, but if your campaign involves sensitive topics, new launches, broad reach, or visible spam—you should hide, filter, or auto-moderate comments to maintain control. It’s not about silencing your audience—it’s about protecting your message.

FAQ – People Also Ask About Facebook Ad Comments

Q1: Can you completely turn off comments on Facebook ads?

No. Facebook does not allow advertisers to fully disable comments on paid ads. However, you can hide individual comments, filter keywords, or use moderation tools to control what appears under your ad.

Q2: How do I automatically hide comments on Facebook ads?

You can enable Facebook’s built-in keyword filter under Page Settings, or use third-party tools like Commentify to automatically detect and hide spam, hate speech, or off-topic replies using AI-powered sentiment analysis.

Q3: Can a business turn off Facebook comments on their page or ads?

On organic posts, businesses have limited options to restrict who can comment. On ads, you can’t turn off commenting, but you can minimize risk by combining narrow audience targeting, keyword filtering, and smart moderation software.

Q4: What happens when you hide a comment on a Facebook ad?

Hidden comments become invisible to the public but are still visible to the commenter and their friends. This helps reduce public negativity without escalating tension or alerting the original poster.

Q5: Does hiding comments affect ad performance?

Yes—in a good way. Cleaning up irrelevant or negative comments can increase trust, reduce distractions, and improve CTR (click-through rate). It's especially helpful when combined with professional moderation to protect your brand voice.

While Facebook doesn’t offer a switch to turn off comments on ads, that doesn’t mean you’re powerless. Whether you're dealing with spam, negativity, or brand attacks, you have the tools to protect your campaigns:

✅ Manually hide or delete harmful comments

✅ Set up keyword filters to block common threats

✅ Use smart moderation tools like Commentify for hands-free control

In 2025, comment sections aren’t just a place for interaction—they’re a reflection of your brand. And the cleaner they are, the stronger your ad performance.

Don’t let your ROI suffer because of unchecked comments.

Start moderating smarter, faster, and automatically—with Commentify.

🎯 Try Commentify free today and take full control of your Facebook & Instagram ad comments.